Hip Hop culture and rap a method of vocal delivery popularised through hip hop music have for more than four decades been bundled with a range of negative connotations, leading many like Bratton to equate them only with profanity, misogyny, violence and crime. Prosecutors in the US have labelled rap lyrics a criminal threatand numerous studies have been undertaken on the harmful influence of hip hop on kids. But while many people struggle to look past the profanity, materialism, and high-risk messages often celebrated within mainstream rap music, hip hop culture at its core, is built on values of social justice, peace, respect, self-worth, community, and having fun.
From google search Youth culture and hip-hop culture become synonymous entities when thinking critically about how they both influence one another. Hip-hop emerged as an authentic cultural expression of the African American urban youth during the late s.
The foundation of hip-hop and hip-hop culture is stemmed from the creative self-expression of African American youth struggling to survive in a dyeing city. Since then, hip-hop has expanded and given a voice to many young people around the world.
Since the emergence of this musical genre, hip-hop has undergone a number of phases throughout its existence. In recent times, hip-hop has become commercialized and profited from large corporations seeking to gain money from this authentic culture.
The debate between culture and commerce is prevalent when discussing the way hip-hop is viewed in modern day. Not only has mainstream hip-hop promoted a lifestyle of materialism, it has also helped promote an ideology of misogyny and violence through its lyrical and visual content.
In this paper, I want to exam how mainstream hip-hop culture and its diverse media outlets effects, impacts and influences the lives of young people. Influences of rap music and hip-hop culture on youth are pervasive.
These influences are not only on Black urban youth, but affect many diverse youth groups nationally and globally Mahaji Whether that message is transmitting a positive message or a negative one, a message is always transmitted.
Materialism is now a fundamental message within hip-hop culture. Although mainstream hip-hop is not representative of hip-hop as a whole, it receives the most media attention.
Some of the themes represented in commercialized hip-hop are issues that become problematic in the ideology of young people. How then, do these themes effect our youth development? When I mention youth I am particularly talking about people ranging from ages ten to seventeen years of age; the years where huge transitions are emerging.
Teens in particular, are searching to find their own identity; many times that search is found through hip-hop culture. Through hip-hop, teens are able to adopt a sense of style, attitude and belongingness among their peers.
For this reason, it is fundamental to decode the messages behind rap music, but it is also significant to decode the messages behind hip-hop and consumerism. These messages directly influence how young people react and understand the world around them.
As a young girl searching for acceptance among her peers, I felt the need to purchase these material goods in order to fit in. Product placement in rap music videos has become an essential component in the hip-hop industry success. Product placement is transmitted through multi avenues of media, such as music videos, magazines, commercial advertisements and other facets of media.
Marketers sought out what was popular and succeeded when they approached hip-hop. They make advertisements desirable to young people, so they can go out and purchase it. They use famous athlete or in this case popular rap icons to market their brand in order to appeal to the masses.
One interesting documentary that discusses these issues is a documentary called Rhyme Pays: A Market For Cool. This documentary navigates through the lives of a group of young people who are enticed by hip-hop culture.
Throughout the film, young hip-hop enthusiasts define their identity through hip-hop culture.
They replicated hip-hop culture by purchasing designer brand name products, luxurious jewelry and expensive shoe wear. This documentary also dispels the product placement found in music videos and magazines; products are presented in a desirable way which compels the consumer to go out and buy that product.
This notion of culture and commerce is displayed in the documentary Rhyme Pays, and it gives the audience in insight of how consumerism in hip-hop culture reinforces a sense of materialistic identity. Moreover, I do not want to completely put a negative context to marketing companies or rap entrepreneur.
I believe it is a smart way to sell their products however, I feel that the messages transmitted through product placement in music videos glorifies materialistic goods and strays away from the fundamental humanistic needs.
Hyper-masculinity is favored in hip-hop music and hip-hop as a culture. In general, men dominate the hip-hop sphere and women are placed in the background like objects, simply there to be a sexual puppet for the rapper.
This image that I just created can be seen in just about any rap music video out there in todays mainstream media. This study also explores the perspective of middle school boys and girls thoughts of rap music in a school setting.
They were asked to write in a journal about their views of rap music. Some of the entries that were collected consisted of critical analysis of particular rap music.
Reflections in the student journals often extended the critique of the albums in the following example that represented many that were handed in: I think the music industry needs to change some of their lyrics because they send negative thoughts to kids minds.But Rocky’s role today – in Vogue’s words he’s “a significant style star” – is a reminder of how hip-hop has maintained an ardent love affair with fashion since the music’s.
In the year , author Steve Stout presented a four part documentary entitled 'The Tanning of America' that focused on the influence hip hop has had on our society, both good and bad. In this documentary, rapper Dr. Dre stated, "Hip Hop isn’t just music, its a culture. May 15, · Through hip-hop’s cultural style, sound and lyrics, young people of all cultural backgrounds begin to find an identity through hip-hop culture.
Since the emergence of this musical genre, hip-hop has undergone a number of phases throughout its existence.
Internet banging: New trends in social media, gang violence, masculinity and hip hop. IDA, Institute of Dance Artistry, a school of modern dance, ballet, pointe, jazz, tap, lyrical & hip hop for all ages.
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We’re pleased to announce the first round of programs for the Kennedy Center’s Hip Hop Culture Season. Led by Artistic Director for Hip Hop Culture Q-Tip, the upcoming season will not only continue to celebrate our history, but look to our future, highlighting powerful women, pivotal creatives, and events that capture the breadth and influence of the Culture today.